Our vision is that Communication should be a tool to promote Mutual Funds as true mass-market products in the respect of an increasingly changing legal environment."
Communication must be an efficient and cost effective tool to serve our industry. There is no valuable reason why our Fund Industry should differ from any other industry in that respect. Complexity of the products? Regulation?
The Pharmaceutical industry offers products that are not less complex nor less regulated than ours, but we all know by heart dozens of names of medicines and their key characteristics, when and how we should use them. Largely thanks to adequate communication.
What is the difference then? The Fund Industry tends to keep on communicating as we have done it over the past 18 years since UCIT I has been enacted. But this does not mean that processes are robust after all these years. The monitoring of
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legal obligations today in terms of financial communication is often loose. Data dissemination flows are usually overly complex or over-engineered, and lead to errors and inconsistencies that represent risks for the fund promoter.
The Fund Industry invests a significant portion of the costs charged to the fund in a communication that not only does not address satisfactorily the liability risks, but also the industry does not support satisfactorily the promotion, sales and distribution of its products.
Our ambition is to give clarity and transparency to the entire process. Our ongoing review, testing and evaluation of services offered by a variety of agencies and service providers allow our clients to be duly informed about their real needs, how they can be best addressed, by whom and at which cost.
Our role is to make the day-to-day handling of publications a hassle-free smooth, efficient, and simply reliable process. The enthusiastic and supportive feed back we get from our clients suggests us that we are on the right tracks."
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